The AdRescue Guide to Better Video Ads — how to properly shoot video on your phone.

Home services

Vertical video ads for home service businesses

Trades footage sells because it proves the work. Send job-site clips from your phone and get a vertical ad that shows the problem, the fix and how to book you.

What you send

  • The problem as you found it, narrated
  • The work in progress — the parts customers never see
  • The finished install, yard or roof
  • The van, the team and your service area
Get the free home services shot list

What the editor does

  • Problem → fix → result structure so the ad makes sense muted
  • Captions over your narration, cleaned of wind and tool noise where possible
  • Service area, licence details and phone number on screen
  • Long jobs condensed with time-lapse and speed ramps

Common problems

What usually goes wrong with the raw clips

Every order is checked by a quality reviewer before it reaches you, so these get caught.

Wind and tool noise

Outdoor audio is usually unusable raw. Editors clean it where they can and lean on captions where they can't.

Nothing shows the scale of the job

A wide establishing shot changes how big the work looks. If it's missing, the review notes will say so for next time.

Filmed sideways

Held horizontally out of habit? A proper reframe recovers most of it — much better than letterboxing.

Questions

Home services questions

More answers on the FAQ page.

Other industries

We edit for these too

Start with one ad

Fixed price, one finished 9:16 vertical ad, edited by a vetted human and reviewed before you see it.

Build my vertical ad